EDITORIAL POLICY

 

The Journal of Business Cases / Revue des Cas en Gestion aims to promote the development and distribution of teaching case studies in the various fields of management science.

The teaching studies submitted must be previously unpublished. They will describe company situations that are rooted in current business issues, and based on actual (primary or secondary) data . These real-life case studies are intended for student audiences, but also for managers, corporate executives, and continuing-education students.

Each case should focus on a specific topic belonging to one of the management-science disciplines, e.g., Business Model in Strategic Management. It will demonstrate the practical application of one of this discipline's theoretical concepts or tools

CASE FORMAT

  • Cover Page

The following items should appear on the cover page:
        1- The title of the case study (see below)
        2- The author(s), with contact information (professional and personal address, telephone and fax numbers, e-mail address)
        3- An abstract in English, about 350 to 500 characters in length including spaces, followed by five keywords
        4- An abstract in French, about 350 to 500 characters in length including spaces, followed by five keywords. .

  • Title of case

The study will have a two-part title: the first part identifies the subject of the study, and the second carries the name of the company, followed by a play on words intended to "hook" the reader.

Example: 3M's MULTI-LEVEL STRATEGY:
                                3M: Their products have you taped

The case study itself comprises a presentation and detailed teaching notes:

  • Format of presentation

The case presentation includes a main text, assignment questions, and attachments. It is intended to be read by students. Students should be capable of organizing raw information in order to answer the questions. The author should take care that all the data required by the teaching notes are indeed included in the presentation. The attachments are part of the information required to solve the case. The assignment questions are placed after the main text, and before the attachments.

The presentation will meet the following criteria:

-          It will have 6 to 9 pages (3-4 pages of presentation + attachments).

-          Font: 12-point Times New Roman, 1.5-point spacing.

-          Tables and figures: black and white, and unnumbered.

-          Citations: in italics.

-          References to attachments: in parentheses in the body of the text.

-          In attachments, authors should take particular care that any extracts exactly match the sources used, e.g., by copying-and-pasting from a website).

-          Sources are referenced in footnotes. Authors may list their main sources at the end of the presentation, after the attachments.

 


Broadly speaking, authors must undertake to respect intellectual-property considerations.

 

  • Format of teaching notes

The teaching notes will contain the following headings:

- The list of Teaching objectives targeted by the study

- The list of Topics & tools employed

- The Detailed teaching notes

The answers to the questions should be detailed, and be based on the study, the attachments, and the topics and tools to be employed in solving the case.

Authors' should note that short summaries of the theories involved may be included in the teaching notes, as long as they are closely connected to solving the case study, and to the question being addressed.

- Issues for discussion

The study should end with a brief description of a few areas of inquiry that could be used as subjects for discussion. Ideally, there should be no more than two, each one less than six lines long.

The teaching notes will meet the following criteria:

- 6 to 9 pages in length.

- Font: 12-point Times New Roman, 1.5-point spacing.

- As in the presentation, sources and references will be shown in footnotes, and preferably not be given a separate heading.

- Tables and figures will be numbered and captioned.

- References to the body of the text will identify the section concerned. Example: (Growth of the model)

 


Compliance with the case-study format is not just a necessary stipulation to ensure the journal's consistency: it is above all a framework intended to align authors with the spirit of our editorial policy.

An example of a case study together with its teaching notes is available here:

http://cas-de-strategie.editions-ems.fr/3M/ (in French)